Overton Window

The Overton Window is the range of ideas and policies considered acceptable by the public at any given time.

Concept:

It's a spectrum from unthinkable to popular policies.

Shift:

This "window" moves; what's radical today might be mainstream tomorrow.

Strategy:

Politicians and activists aim to shift this window to make their ideas more acceptable.

Think of it like a sliding scale of what's "normal" in political and social discourse.

Source: https://fxtwitter.com/desk_mouse/status/1850339861087011277